Friday, January 14, 2011

Grocery Outlet and FirstFruits take a bite out of hunger

Yesterday at the Bonney Lake Grocery Outlet, FISH Food Banks received a generous donation of approximately 4,000 pounds of fresh apples, part of a 17,500 pound donation from Grocery Outlet's "Take a Bite Out of Hunger" campaign.  During the promotional campaign, each consumer purchase of loose or bagged apples helps Grocery Outlet earn apples for donation to local food banks: two apples for a five-pound bag purchased, one apple for a three-pound bag. Mark Holz, director of marketing for Grocery Outlet, said, "Our goal is to donate more than 50,000 pounds of apples to local food banks between now and February. This donation will help many and is perfect timing to provide nutritious food to those in need after the holiday season when there is less public attention on replenishing food bank reserves.”

Throughout the duration of the program, FirstFruits Marketing of Washington aims to partner with retailers throughout the United States to donate 1 million apples to food banks. 



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